Client: Vial Fotheringham LLCLawfirm
Location: Portland, Oregon
Brief: Logo Re-brand
Last year I worked on a re-branding project with a law firm in Portland, Oregon. They had substantially expanded from 1979 and had 13+ partners. I worked closely with their marketing director who had already spoken with all the partners.
There original logo was a sextant which visualized their tagline “Helping Clients Navigate Today’s Complex Legal Environment”. This is a very strong concept but the sextant was looking complex and dated. In this case, the marketing director had already picked colors they would like (the blue and orange) so I went to work on the logo design and I think what we came out with works well and has brought their brand up to date. It looks simple but professional and certainly works on everything from business cards to cutting boards to baby onesies to their website.
